Steps for planning an effective Business website

If you are a business owner or an employee in a company, you need a self-explanatory website for your target audience. Your website should have all information about your company, goal, vision-mission, team, products and services.

A well planned website is a great marketing tool for any business entity, it helps to connect with your existing customer and targeted audiences.

So, it is very important to plan your website content and optimize it according to audience reach. We here by mentioning you the all recommended aspects of website, so that it may fulfill the business objectives.

1. Objective

Identify the website goals

✔ Advertise your business

✔ Engage the audience

✔ Educate about your product or services

✔ Share your Experience

✔ Elaborate about your expertise and strength

2. Budget for your website

The following points to be considered for setting budget for the website

✔ Domain

✔ Hosting

✔ Web Design & Development

✔ Maintenance

✔ Online Marketing

3. Content Strategy

A web content strategy is a method for creating, delivering and administering practical web-based subject matter.

✔ Blog posts

✔ Documents

✔ Video

✔ Pictures (such as in a gallery)

✔ Slideshows

✔ Embedded social media feeds (such as your Twitter stream or Facebook page updates)

4. Design Layouts

A website layout is a pattern that defines a website’s structure. It provides clear paths for navigation within web pages and puts the most important elements of a website front and center.

✔ View the templates, opting for the most current as you can

✔ View the variations

✔ Consider color schemes

✔ Look around a good bit at the various pages to ensure that you’re happy both with the home page and the inside-page layouts

✔ Be aware of the template’s built-in logo area

4. Test Content and Design

Content testing is a research method used to understand if your content works for your users and readers. With content testing, you can check if the content you create resonates with users, speaks directly to their pain points, and provides enough context to help user’s complete tasks successfully.

✔ The homepage

✔ Error messages

✔ Menu buttons

✔ Filters

✔ Product pages

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